Overview
In finance, the Kelly criterion (or Kelly strategy or Kelly bet) is a formula for risk allocation with the sizing a sequence of bets by maximizing the long-term expected value of the logarithm of wealth, which is equivalent to maximizing the long-term expected geometric growth rate. John Larry Kelly Jr., a researcher at Bell Labs, described the criterion in 1956.
The practical use of the formula has been demonstrated for gambling, and the same idea was used to explain diversification in investment management. In the 2000s, Kelly-style analysis became a part of mainstream investment theory and the claim has been made that well-known, successful investors including Warren Buffett and Bill Gross use Kelly methods (also see intertemporal portfolio choice).^([page needed]) It is also the standard replacement of statistical power in anytime-valid statistical tests and confidence intervals, based on e-values and e-processes.
6 sources for this section
- 1Kelly criterion — Wikipedia, revision 1371216953
- 2Kelly, J. L. (1956). "A New Interpretation of Information Rate" (PDF). Bell System Technical Journal. 35 (4): 917–926. doi:10.1002/j.1538-7305.1956.tb03809.x.
- 3Thorp, Edward O. (1966). Beat the Dealer: A Winning Strategy for the Game of Twenty-One: A Scientific Analysis of the World-Wide Game Known Variously as Blackjack, Twenty-One, Vingt-et-Un, Pontoon, or Van-John. New York: Random House. ISBN 0-394-70310-3. OCLC 655875.
- 4Thorp, Edward O.; Kassouf, Sheen T. (1967). Beat the Market: A Scientific Stock Market System (PDF). Random House. ISBN 0-394-42439-5. Archived from the original (PDF) on 2009-10-07.
- 5Pabrai, Mohnish (2007), The Dhandho Investor: The Low-Risk Value Method to High Returns, Wiley, ISBN 978-0-470-04389-9
- 6Poundstone, William (2005). Fortune's Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street. New York: Hill and Wang. ISBN 0-8090-4637-7.
Relative bet sizes
Gamblers often state the size of their bets relative to the Kelly criterion. A full Kelly bet is a bet made at the Kelly Criterion. A half Kelly bet is half the size of a full Kelly bet. A quarter Kelly bet is a quarter of the size of a full Kelly. Gamblers would use less than full Kelly in order to reduce the chance of ruin, reduce volatility, and account for model error. Due to the high drawdowns, gamblers in practice find fractional Kellies much better emotionally than full Kelly.
This reduced volatility is a tradeoff, as it increases the time to reach an intended wealth or decreases the wealth growth rate. It has been found that betting an amount larger than the Kelly amount increases the risk of ruin.
Binary return rates
In a system where the return on an investment or a bet is binary, so an interested party either wins or loses a fixed percentage of their bet, the expected growth rate coefficient yields a very specific solution for an optimal betting percentage.
1 source for this section
Formula
Note that the Kelly criterion is perfectly valid only for fully known outcome probabilities, which is almost never the case with investments. In addition, risk-averse strategies invest less than the full Kelly fraction.
1 source for this section
Example
In this particular game, because of the cap, a strategy of betting only 12% of the pot on each toss would have even better results (a 95% probability of reaching the cap and an average payout of $242.03).
1 source for this section
The source notesEvidence & further reading7 sources
- Kelly criterion — Wikipedia, revision 1371216953 Wikipedia contributors · Reference source · accessed 2026-09-22
- Kelly, J. L. (1956). "A New Interpretation of Information Rate" (PDF). Bell System Technical Journal. 35 (4): 917–926. doi:10.1002/j.1538-7305.1956.tb03809.x. princeton.edu · Reference source · link imported 2026-09-22
- Thorp, Edward O. (1966). Beat the Dealer: A Winning Strategy for the Game of Twenty-One: A Scientific Analysis of the World-Wide Game Known Variously as Blackjack, Twenty-One, Vingt-et-Un, Pontoon, or Van-John. New York: Random House. ISBN 0-394-70310-3. OCLC 655875. search.worldcat.org · Reference source · link imported 2026-09-22
- Thorp, Edward O.; Kassouf, Sheen T. (1967). Beat the Market: A Scientific Stock Market System (PDF). Random House. ISBN 0-394-42439-5. Archived from the original (PDF) on 2009-10-07. economics.uci.edu · Reference source · link imported 2026-09-22
- Pabrai, Mohnish (2007), The Dhandho Investor: The Low-Risk Value Method to High Returns, Wiley, ISBN 978-0-470-04389-9 archive.org · Reference source · link imported 2026-09-22
- Poundstone, William (2005). Fortune's Formula: The Untold Story of the Scientific Betting System That Beat the Casinos and Wall Street. New York: Hill and Wang. ISBN 0-8090-4637-7. archive.org · Reference source · link imported 2026-09-22
- MacLean, Leonard; Thorp, Edward; Ziemba, William (January 1, 2010). "Good and bad properties of the Kelly criterion" (PDF). self-published. Retrieved 2026-03-04.